Foote, Cone & Belding records, 1906-1996.

ArchivalResource

Foote, Cone & Belding records, 1906-1996.

Records, mainly 1917-1982, of Foote, Cone & Belding, an international advertising agency headquartered in Chicago that was founded in 1873. The firm operated from 1882 to 1942 as Lord & Thomas, from 1942 to 1994 as Foote, Cone & Belding, and as True North Communications from 1994 to 2001 when the Foote, Cone & Belding name was restored. The collection consists almost entirely of microfilmed copies of the print advertising produced for clients between 1917 and 1982. Also included are a small number of television commercials considered the best produced by the firm from 1950 to 1979, books published by Lord & Thomas on the early theory and practice of advertising, miscellaneous internal publications including an internal video magazine, 1994-1996, and occasional annual reports. There are no general administrative records and no papers about the creative development of any advertising campaigns.

1.6 c.f. (5 archives boxes),201 reels of microfilm (35 mm),7 videorecordings, and42 photographs; plusadditions of 228.4 c.f.

Related Entities

There are 2 Entities related to this resource.

Lord & Thomas

http://n2t.net/ark:/99166/w6g49zxn (corporateBody)

Foote, Cone & Belding.

http://n2t.net/ark:/99166/w6ns63hw (corporateBody)